– my dog

"Good kid."

– Doug Gould, MVP mentor, former Creative Director at Hill Holiday

"Knows too much useless things."

– Cindy, my creative other half


  – Dniesh, my Airbnb host



– Charlene, my go-to buddy for geeking out

At the ripe old age of 23, I've spent a significant chunk of my life taking photos of uninteresting sceneries, inventing unstable concoctions that I call cocktails, or learning new skills from scratch. When I'm not occupied with any of the above, I'm busy fighting and executing the endless horde of ideas spawning from my head.

Hi, my name is Hanwei Zhu, an advertising art director. The ideas you will find here are the ones I've finally made peace with.