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© 2018 by Hanwei Zhu.

Problem:
Samuel Adams is trying to compete with foreign brands for the nitro market.
 
Idea:
Stands out by channeling the brand's American spirit.
 
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What screams America more than football? For this year's playoff, Sam Adams will partner with the NFL and local sports bars. Only at bars in the playoff teams home cities you will find Sam Adams Nitro with team logos printed on the foam.
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